Voice Of The Customer LLC.com — Disruptive, Transformative Product Development


Grow Your Revenue

Transformative Product Development uses your existing strengths in branding, distribution, manufacturing, media, customer base to help you grow your revenue



CYCLE - For every stage of your dog's life

Innovative use of capacity.

General Foods built factory to sell 95% meat canned dog food — failed in test market. Cycle innovation used excess manufacturing capacity at affordable 22% meat - succeeded, later also marketed in dry version.

Cocoa and Fruity Pebbles Transformed Children's Cereal Market

Use of excess expander capacity for "Repositioning" of Post Rice Krinkles
Share of market increased from 0.3% to 3.0%

+    With Minimal Risk

Use your strengths, resources and capacity to control and minimize risk

Fruit of the Loom
Transformed Children's Underwear Market

+   Your Strengths and Goals

Transformative Product Development uses your strengths and your goals to create something disruptively new in the market customers eagerly want to use in place of what they use today

+   Transformative Marketing  

Voice Of The Customer LLC.com expertise in transformative marketing and product development helps you achieve your growth goals while you continue doing what you do well today. We’ll help refocus your underlying existing product strengths to add a new  and disruptive dimension to your marketing portfolio. We’ll help you pleasantly surprise the customer
Fantasy Bid Solution, Automated Customer Service

Development of Consumer Banking Worldwide - 1st Gen. ATMs, First Touch Screen ATMs, First Online Brokerage, IVR Banking, First All Services Relationship Account - Citibank Account, Smart Telephone

Continuity program turnaround - PE sale to Nestle (10-bagger)

=    New Revenue From Existing Resources

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24 Hr. All Services Self-Service Kiosk — Design of Concept, Hardware & Software applications for USPS
IBM production manufacture