Ever wonder why everybody in every generation
likes Underoos? What makes Underoos special is that Superman,
Batman, Wonder Woman, Captain America, Spiderman illustrate an important
truth. Underneath, we are more than we appear. We all
secretly know we are becoming something new and wonderful.
True characters succeed across generations and across media - story tellers, books, comic strips, comic books, radio, television, movies - even cereal packages.
True characters are universal metaphors, archetypes that help sustain our vision of what we are and will become.